30 Digital Ad Statistics for 2019

There’s so much you can do to promote your business online, and paid ads are just one. While the landscape is ever-changing in the digital world, we have to keep up in order to continue to grow and reach our ideal audience.

Paid ads do more than just make the sale — they build your brand awareness, drive visits to your location and promote sales. And, despite changes in Facebook’s algorithm, paid ads are still growing. And to show you just how much here’s a list of 30 stats about paid ads.

Statistics about Digital Advertising

1. Digital ad spend is set to grow from $83 billion this year to $129+ billion by 2021

2. Google and Facebook are set to rake in nearly 70% of digital ad spend in 2019

3. Google has +20% y/y advertising revenue growth, Facebook has +26% y/y growth

4. 61% of marketers list search engine marketing as their top business priority for 2019

5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more

6. 56% of advertising use engagement to measure success, 21% use conversion & revenue

7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge

Video Advertising Statistics for 2018

8. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021

9. 68% of consumers have positive feelings about watching video ads for mobile app rewards

10. 52% of marketers believe that video is effective for brand awareness

11. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers

12. 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI

13. According to retailers, video can account for a 40% increase in purchases

14. Mobile shoppers are 3x as likely to watch a video than desktop shoppers

15. 46% of users act after viewing an ad

16. 80% of consumers remember a video ad they viewed in the past 30 days

17. Combining video with full-page ads boosts engagement by 22 percent

18. Ecommerce sellers find that using product videos increases product purchases by 144%

19. Video ad completion rate for videos 15 seconds long is 93-95%, with 30-second videos seeing a completion rate of 92-93%

20. Over half of video advertising is viewed on mobile

Mobile Advertising Statistics

21. Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively

22. Average smartphone conversion rates are up by 64%

23. Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%)

24. 81% of consumers have negative feelings about mobile add pop-ups

25. Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%

26. Search ad spending on mobile is set to rise by 25% in 2019

Social Media Advertising Statistics

27. 70% of advertisers plan to increase their mobile social advertising budget in 2019

28. 26% of Facebook Users that click ads make a purchase

29. Images account for 75-90% of Facebook advertising effectivity/performance

30. The best headline length for a Facebook ad is four words, with 15 for the description.

Sources: DMB Adobe, 2019 | Smart Insights, 2019 | KPCB, 2019 | Digital  Marketing Depot, 2019 | eMarketer, 2019 | CMS Report | WordStream, 2019 | Small Biz Trends, 2019 | WowMakers, 2019 | Hubspot, 2019

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It’s hard to keep up with our fast-paced world of digital marketing. That’s why we’ve created this PDF to help you figure it all out. With this guide, you’ll be able to more clearly organize a digital strategy and make it work for you.